Yahoo “Connect” is first smart strategic move by Yahoo in years. http://read.bi/dn79EC

I agree with Chris Dixon re: this Business Insider article – Yahoo’s market it quite diverse and made of regular people; I think that not being known as a “social network” may make some users more comfortable using them as an signin provider.

I wonder if the Facebook Connect UI ever adds friction to the signin instead of removing it? “Do I want my friends to all know about this?”