Clark was asked to write up a report on the status of the various intranet/website efforts in his anesthesiology department. In his words, "it's not catching on".

Figuring out how to move users into new ways of working is hard work. Lately I've been brainstorming with my wife, who is fairly technical but not a geek by any means, how to explain the benefits of web publishing systems like Conversant to the lay person. It's not easy – I've tried and I know Clark's frustration.