monkinetic weblog

Steve Ivy's Weblog - Since 1999 - XII Ed.

1984

If you're a Mac user, or curious about the legendary "1984" ad for the introduction of the Macintosh, check out the history here. (That 60 second SuperBowl ad cost Apple $800k, almost as much as the ad itself – $900k.)

The ad almost didn't run, the board of directors hated it and almost fired Chiat/Day (the famous ad agency that was doing Apple marketing then and created the ad), and Steve Wozniak almost put up half the $800k himself just to make sure it ran. Wild.

My name is Steve Ivy and I write about technology, the open web, social software, and general nerdity on monkinetic.com. You should follow me on Twitter or subscribe to this blog if you like what you're reading. I spend my days hacking Movable Type, python, Django, and various other efforts at Wallrazer. This is my personal site.